Philips ‘LED Light Bulb’

Project Description

OVERVIEW

LED technology allows for ground-breaking designs of inspiring purity and beauty. Philips offers the widest range of LED products available. LED provides incredible energy efficiency too… all without sacrificing light quality, power output or choice.

BRANDING

Philips Lighting is a global market leader with recognized expertise in the development, manufacturing and application of innovative lighting solutions. They have pioneered many of the key breakthroughs in lighting over the past 123 years.  They aim to further strengthen their position in the digital market through added investment in LED leadership while at the same time capitalizing on their broad portfolio, distribution and brand in conventional lighting.

MARKETING

Many people do not understand the advantages of LED lighting.  LED lighting differs from incandescent and compact fluorescent lighting in several ways. When designed well, LED lighting can be more efficient, durable, versatile and longer lasting. Thermal management is probably the single most important factor in the successful performance of an LED product.  Unlike conventional light bulbs, LED lights do not get hot.  This Video was created for Philips to demonstrate the advantages of using Philips LED bulbs over conventional ones.   

Philips Lighting

Zaki@Elderproductions.com

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